Three Months Case Study: How Server-Side Tracking Transformed My E-Commerce Client’s Facebook Ads (March – May 2024)
Server Side Tracking For Meta Pixel Introduction: Running an e-commerce business requires sharp marketing tactics and accurate data. But relying solely on client-side tracking can be frustrating. Inaccurate data, disrupted by factors like ad blockers and privacy regulations, can lead to missed opportunities and wasted ad spend. This was the case for one of my […]
The Importance of Server-Side Tracking in a Cookie-Restricted World
In today’s digital ecosystem, the era of unrestricted cookie tracking is evolving rapidly, presenting challenges and opportunities for marketers and website owners alike. With major browsers tightening restrictions on third-party cookies, businesses must adapt to ensure robust tracking capabilities while respecting user privacy. Enter server-side tracking – a strategic alternative poised to redefine how we […]