The Importance of Server-Side Tracking in a Cookie-Restricted World
In today’s digital ecosystem, the era of unrestricted cookie tracking is evolving rapidly, presenting challenges and opportunities for marketers and website owners alike. With major browsers tightening restrictions on third-party cookies, businesses must adapt to ensure robust tracking capabilities while respecting user privacy. Enter server-side tracking – a strategic alternative poised to redefine how we […]
Stay Ahead of the Game: The Latest Updates on IPv6, iOS 14.5, and Facebook Conversion API
In today’s digital ecosystem, the era of unrestricted cookie tracking is evolving rapidly, presenting challenges and opportunities for marketers and website owners alike. With major browsers tightening restrictions on third-party cookies, businesses must adapt to ensure robust tracking capabilities while respecting user privacy. Enter server-side tracking – a strategic alternative poised to redefine how we […]