Three Months Case Study: How Server-Side Tracking Transformed My E-Commerce Client’s Facebook Ads (March – May 2024)

Server Side Tracking For Meta Pixel Introduction: Running an e-commerce business requires sharp marketing tactics and accurate data. But relying solely on client-side tracking can be frustrating. Inaccurate data, disrupted by factors like ad blockers and privacy regulations, can lead to missed opportunities and wasted ad spend. This was the case for one of my […]