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Three Months Case Study: How Server-Side Tracking Transformed My E-Commerce Client’s Facebook Ads (March – May 2024)
Server Side Tracking For Meta Pixel Introduction: Running an e-commerce business requires sharp marketing tactics and accurate data. But relying solely on client-side tracking can
The Importance of Server-Side Tracking in a Cookie-Restricted World
In today’s digital ecosystem, the era of unrestricted cookie tracking is evolving rapidly, presenting challenges and opportunities for marketers and website owners alike. With major
Stay Ahead of the Game: The Latest Updates on IPv6, iOS 14.5, and Facebook Conversion API
In today’s digital ecosystem, the era of unrestricted cookie tracking is evolving rapidly, presenting challenges and opportunities for marketers and website owners alike. With major
Facebook Conversion API Setup & Increase ROAS:
-My client was running Facebook (Meta Ads) and Google Ads through their agency but was dissatisfied with the results. They approached me to audit their
Google Ads Importance for Ecommerce Business
Google Ads Importance for Ecommerce Business Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display their ads on Google’s search engine