-My client was running Facebook (Meta Ads) and Google Ads through their agency but was dissatisfied with the results. They approached me to audit their tracking setup. Upon auditing, I identified several issues and immediately communicated them to the client, who urged me to resolve the issues without delay. Subsequently, I initiated the projects and implemented a comprehensive setup, including the complete integration of Facebook conversion API and Google Ads Conversion tracking using Google Tag Manager. Additionally, I established Server Side Tracking to further enhance the tracking capabilities. Following the setup, the client restructured their ads and commenced running them. After three weeks of diligent pixel optimization, the ads began to convert effectively, leading to a gradual decrease in cost per click (CPC). Within two months, the client achieved a Return on Ad Spend (ROAS) of 1.45 and recorded 814 website purchases, a significant improvement from their previous ROAS of 0.98 and 445 website purchases.
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